HIGH POINT — Furniture and home accents resource Phillips Collection has hired Serena Martin as director of marketing, a new position for the growing company.
Martin reports to both Jason Phillips, vice president of sales, and Jessica Phillips, vice president of marketing, with responsibilities that include email marketing, content, branding, website, print and digital advertising, partnerships, trade events, engagement and collaborating with the design community.
Phillips Collection first contracted with Martin for the summer-fall of 2020, where they were able to learn about her talents and abilities to connect, partner and develop unique brand experiences, the company said in a release. She is “known by her peers as a passionate professional with an extensive network, boundless energy and considerable expertise.”
Martin’s work experience over the last decade includes managing the marketing departments for national home décor and furnishings brands, including Houzz, Zuo Modern, Sagebrook Home, and Robin Baron Design. In the fall of 2019, she launched her own marketing consulting business, 24/7 Creative Agency.
“We are exceedingly confident in Serena’s extensive marketing expertise, which matches the passion and love we both have for design and trade communities,” Jason Phillips said. “We look forward to having her in High Point working alongside our marketing teams, to collaborate on creative marketing initiatives as she works to elevate our brand’s exposure.”
For the full release an more on Phillips Collection’s “optimistic approach to 2022,” click here.