BoConcept launches Bolzano upholstery line

Designed by Morten Georgsen, collection features pieces with a soft modern and organic aesthetic

NEW YORK — Danish furniture retail chain BoConcept has launched a new custom upholstery collection featuring modern organic design influences as seen in its soft curved shapes, plush seating and thick padded frames.

The Bolzano Kollection debuted earlier this month in more than 300 BoConcept stores in 67 countries, including the United States.

Designed by long-time company design collaborator Morten Georgsen, it includes two- and three-seat sofas, a chaise lounge and an armchair. The SKU count rises significantly as the collection is available in some 61 fabrics.

Customers can browse the collection in BoConcept stores or on its website,

These are some of the pieces in BoConcept’s Bolzano Kollection.

The company described the group’s organic and round silhouette as having “a cocooning effect.”

“This collection comes at a time when ‘curved comfort’ is a growing trend in the design world, inspired by nature, amorphous forms and spherical shapes,” BoConcept said in release announcing the collection, adding that the cocooning effect is seen in its mix of “curvaceous frames and puffed-up seats, enhanced by pairing with cozy, inviting textures like Lazio Brown boucle in calming neutral shades.”

“Even though this is a sleek shape and not as ‘deep’ as a typical lounge sofa, we do not compromise on comfort,” said Claus Ditley Jensen, BoConcept’s collection and visuals director, adding that the company achieves the right comfort level through rigorous testing and “the perfect foam-to-frame ratio.”

“We made the pieces more and more slim as they curve to the corner where you don’t have any comfort needs at all,” Jensen added. “It’s a more elegant aesthetic.”

In addition to the slim arms, Bolzano has a curved front panel that gives a 360º curve all the way around the seat. The rear of each piece also features a ‘pulled in’ stitching detail that the company said ties into the signature organic style and identity of the collection.

“It’s a sense of completing the circle,” Jensen said. “It’s a beautiful detail that sets us apart.”

Details about each piece including suggested retails can be seen here.

Thomas Russell

Home News Now Editor-in-Chief Thomas Russell has covered the furniture industry for 25 years at various daily and weekly consumer and trade publications. He can be reached at and at 336-508-4616.

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