Flexsteel promotes four sales team members to VP posts

Executive level positions aim to help company grow in several key regions of the U.S.

DUBUQUE, Iowa – Upholstery and case goods resource Flexsteel has promoted four sales executives to new positions with the company.

Brian Des Biens, previously regional sales manager, has been promoted to regional vice president, sales for the North Central region.

Ben Groesbeck
Brian Des Biens

Ben Groesbeck, formerly regional sales director, has been promoted to regional vice president, sales for the West Coast.

Brad Miller, formerly a sales representative, has been promoted to regional vice president sales, for the Southeast.

Brett Snyder, formerly regional director of sales, has been promoted to vice president, business development.

Brett Snyder
Brad Miller

They report to David Crimmins, vice president, sales at Flexsteel.

“As we continue our pursuit of aggressive profitable growth, we are creating many new opportunities for our members to step into,” he told Home News Now. “These promotions are reflective of individuals delivering superior results.  In addition to role changes for Brett, Brad, Brian and Ben, which align with our long-term channel development strategies, we simultaneously elevated our regional sales leader positions to vice president level. This promotion better aligns with the strategic leadership that our sales leaders deliver. I’m very proud of the results that all four of our promoted VPs have delivered over the last 18 months in bringing in record top line sales, while simultaneously navigating disrupted global supply chains and managing profitability in a period of significant inflationary pressure.”

Thomas Russell

Home News Now Editor-in-Chief Thomas Russell has covered the furniture industry for 25 years at various daily and weekly consumer and trade publications. He can be reached at tom@homenewsnow.com and at 336-508-4616.

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