Juniper webinar addresses meeting buyers’ needs through e-commerce

Free webinar is March 30, 2021 at 2 p.m. EDT

March 23, 2021 – Juniper – a suite of powerful wholesale software tools powered by International Market Centers (IMC) – is launching an educational component with its premiere webinar focused on meeting buyers’ needs in today’s B2B e-commerce world. Scheduled for Tuesday, March 30, the free, one-hour webinar, Seller Confessional – What Works (and What Doesn’t) for 2021’s Discerning Buyer features leaders from gift and home décor brands in conversation with a digital expert from IMC_di, IMC’s Digital Innovation division.

“Digital wholesale buying and selling, and the tools needed to do that effectively, are new for many in our industry,” said Eric Dean, president of IMC_di. “By hearing from brands who are already embracing B2B e-commerce in our first webinar, sales agencies and manufacturers can better understand how digital tools can seamlessly fit into their sales techniques.”

During the webinar, Erin Glennon, CEO of holiday and gift brand Bethany Lowe Designs, and Cameron Feizy, senior vice president of rug brand Feizy, are joined by Brandon Ward, senior vice president of IMC_di, in a conversation moderated by Bill McLoughlin, editor-in-chief of Furniture Today. The panel will discuss how to ease common pain points such as selling online, cleansing data and managing inventory and outline a path to future success with practical and attainable tools and methods. They will discuss shared challenges and solutions aimed at keeping buyers engaged now and in the future.

Seller Confessional – What Works (and What Doesn’t) for 2021’s Discerning Buyer is on Tuesday, March 30, 2021 at 2 p.m. EDT. Registration is available here.

Juniper’s full suite of supplier-facing digital solutions includes JuniperWeb (B2B e-commerce websites), JuniperSales (software enablement tools for sales management), JuniperData (product information management) and JuniperCRM (customer management). IMC’s online wholesale marketplace, JuniperMarket launches in summer 2021, enabling buyers and sellers to transact anytime and everywhere. Sellers can generate leads, manage customers and sell year-round, and buyers can shop favorite brands, search and discover new brands and create projects and brand-specific shopping carts. The complete Juniper ecosystem facilitates buying and selling across all business channels and at every touch point.

About Juniper: Juniper is a full suite of B2B digital sales and marketing solutions designed to seamlessly connect wholesale buying and selling across all channels – online, on the road, or at market. The Juniper suite includes sales and automation software, branded e-commerce web sites, customer and product data management tools, and a multi-line B2B wholesale ecommerce marketplace. Juniper is powered by the Digital Innovations division of International Market Centers (IMC), the world’s largest owner and operating of premier wholesale showroom space for the furniture, home décor, gift and apparel industries with more than 60 years of relationships and experience creating scalable business platforms for wholesale commerce. For more information, visit

About International Market Centers: International Market Centers (IMC) serves as the center of commerce for the wholesale furniture, gift, home decor and apparel industries. With more than 20 million square feet of premium wholesale showroom space in High Point, N.C., Las Vegas and Atlanta, IMC has more than 60 years of relationships and experience creating scalable business platforms for wholesale commerce. With the launch of IMC’s Digital Innovations division and the Juniper suite of digital sales and marketing solutions and B2B ecommerce marketplace, IMC now provides the only omnichannel sales and marketing platform that seamlessly connects physical and digital wholesale commerce. For more information, visit

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