PFP promotes Hendon to SVP operations

ENFIELD, Conn. — Planned Furniture Promotions has promoted retail industry veteran Ed Hendon to senior vice president of operations.

Ed Hendon
Ed Hendon

Hendon, who reports to President Rob Rosenberg, will continue to work directly with the company’s event coordinators and office teams, improving training programs, merchandising, marketing and logistics.

“As a 15-year senior event coordinator and four-year director of operations for PFP, Ed has proven his ability to professionally oversee and maximize an event for our clients,” Rosenberg said in a statement.

Hendon began his industry career in a family-owned Thurman’s Furniture store in Kentucky.  As owner and operator of a 51-year-old business, Hendon made the decision to close back in 2000, choosing PFP to liquidate the store.

After a successful closing event, he joined PFP as an assistant manager and quickly worked his way into a position as an event coordinator and later director of operations.

With his promotion, PFP’s executive team now includes Rosenberg and Roy Hester, Tom Liddell and Ed Hendon, all serving as senior vice presidents and managing directors.

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