LEHI, Utah — Purple Innovation, the maker of the Purple mattress, has partnered with Sleep Country Canada Holdings to bring the mattress and other products to all 280 of the retailer’s locations across Canada.
It’s Purple’s first brick-and-mortar move outside the United States.
In addition to stocking flagship products — including the Purple Pillow and the Purple Hybrid 2, Premier 3 and Premier 4 mattresses — Sleep Country Canada will launch an exclusive Purple Plus mattress, featuring the patented Purple Grid paired with a new premium comfort foam that adapts dynamically to the body during sleep, according to a release.
Most of the products will be available in-store and online Nov. 10.
The company noted its international expansion comes on the heels of tremendous growth, including reporting second-quarter sales and expanding U.S. manufacturing with the opening of a new facility in Georgia. Purple said it will leverage its partnership with Leggett & Platt “to continue to scale efficiencies in sourcing as well as assembly in support of its expansion to Canada.”