by GREENSBORO, N.C. — Flex2Communicate, a boutique marketing and public relations agency specializing in the home furnishings industry, has promoted Hannah Dickerson to account manager, strengthening the agency’s ability to provide personalized service and strategic communications support to its growing portfolio of clients.
In her new role, Dickerson reports to CEO and founder Erin Berg. She will serve as the day-to-day lead for a portfolio of client accounts, working closely with Berg to develop and execute communications strategies. She will continue to play a hands-on role in content development, media relations and coverage reporting, while expanding her media pitching responsibilities to secure placements across trade, business and consumer outlets.
Since joining Flex2Communicate in early 2023, Dickerson has become an integral part of the agency’s team, taking on increasing responsibilities and earning the trust of clients through her attention to detail, personable service and consistently strong performance, Berg said.
“Hannah has been part of nearly every corner of our client work, and our clients already rely on her,” Berg said. “She holds herself to a high standard of excellence and brings genuine care to every client, every colleague and every project. That’s exactly what our clients deserve from the person leading their account.”
The promotion reflects Flex2Communicate’s approach to combining senior-level strategic counsel with hands-on execution and its commitment to developing talent from within. As a boutique agency, Flex2Communicate emphasizes close client relationships, industry knowledge and the flexibility to respond to each client’s evolving needs.
Working with manufacturers, suppliers and service providers across the home furnishings and bedding industries, Flex2Communicate helps companies strengthen their market presence, communicate their competitive advantages and build meaningful connections with retailers, industry partners and consumers. Its work spans public relations, brand positioning, content development and integrated marketing communications, with an emphasis on strategies that support clients’ broader business objectives.
Beyond its client partnerships, Flex2Communicate maintains an active presence in the home furnishings industry through its support of organizations and initiatives that foster professional development, industry connections and philanthropy. The agency is involved with WithIt, the women’s leadership development network, and supports City of Hope’s fundraising and awareness initiatives across the home furnishings industry and other business sectors. These relationships reflect the agency’s commitment to contributing to an industry that has been central to its business since its founding.
“Our size is intentional, and it’s one of our greatest strengths,” said Berg. “We know our clients, we know their businesses and we know the industry they operate in. That allows us to be more than an outside marketing resource. We’re an extension of their teams. And for us, being part of this industry goes beyond client work. It’s about building relationships, supporting organizations that make a difference and giving back to an industry that’s given us so much.”
