by HIGH POINT — Elements International Group LLC is heading into High Point Market with momentum, showcasing expanded lifestyle galleries and a broad range of new product introductions. The Elements showroom will be open Oct. 14-19 at 411 S. Main St. in High Point.
“This market represents a significant leap forward for Elements,” said Paul Comrie, chief executive officer. “We’ve been listening to our retail partners and watching how consumers live in their homes. The result is a series of lifestyle galleries that bring together trend-forward style, exceptional value and products built to perform at retail.”
Leading the story this market are two strong lifestyle gallery concepts: Heritage & Home and Modern Roots.
“We launched the Heritage & Home collection last market, and it became the biggest introduction in company history, earning more than 250 placements,” Comrie said. “It’s now expanded into a complete, 3,000-square-foot turnkey gallery.” The whole-home concept offers a cleaner, more sophisticated and refined approach to farmhouse styling, with coordinated bedroom, dining and living room collections. “Modern Roots literally transformed our company when it launched last market,” added Comrie. “Based on the response, we made it 25% bigger.” The curated, trend-forward gallery is designed to create an aspirational, lifestyle-driven shopping experience and will debut eight new collections this market. Solid Wood and Full-Aniline Leather programs will also debut, bringing fresh opportunities to the showroom floor.
The momentum continues with expanded Cribs to Cribs offerings and the new Estate Living brand, featuring grander scale, premium materials and refined styling. Elements will also debut point-of-sale signage, educational selling tools, category training materials and floor-space strategies designed to help retailers bring these lifestyle concepts to life on their own sales floors.
“We’ve been incredibly busy preparing for this market,” Comrie added. “Our team is bringing retailers more of what’s working today, while introducing fresh products and programs designed to keep that momentum going. We can’t wait to show everyone what’s next.”
