A conversation with HNN research expert Dana French on the Gen Z consumer

Here Home News Now Editor-in-Chief Thomas Russell speaks with French about our latest research sponsored by Bread Financial that focuses on the Gen Z consumer. French discusses what makes this group of consumers ages 18-29 so important and why the industry should be paying attention to them now and in the future. As they start careers and even families, many are financially challenged at this point in their lives. However, they are very interested in furniture and plan to continue spending on furniture in the next several years, which coincides with when they plan to move into a new home or apartment. French surveyed and analyzed the responses from this age group and discusses what the industry should know about their buying plans now and over time as they continue to come into their own professionally and financially. Click this video link to learn more about this age group from the best research professional in the industry.