by MOSCOW, Idaho — Broad River Retail, one of the nation’s largest independently owned and operated Ashley Store licensees, is developing a new 24,683-square-foot Ashley Store at Palouse Place in Moscow, Idaho. The store is planned to open in 2026. The new Ashley Store, located next to Old Navy and across from the University of Idaho, will serve guests in the Moscow and nearby Pullman, Washington, areas, expanding the company’s growing presence across the Inland Northwest.
“This expansion into Moscow reflects our long-term commitment to the Inland Northwest,” said Manny Rodrigues, president and chief operating officer of Broad River Retail. “Moscow’s energy, culture and deep sense of community make it an ideal home for Ashley. We’re honored to bring the number one name in home furnishings to the region and to create an unmatched guest experience that helps turn houses into homes.”
The Moscow Ashley store is the company’s second retail location in the Inland Northwest, joining the three-floor, 101,249-square-foot Ashley Store and Outlet at the NorthTown Mall in Spokane, Washington. The Spokane Ashley Store and Outlet will open in late December.
“Idaho’s business-friendly climate and population growth make it an exciting time to expand here,” said Charlie Malouf, chief executive officer of Broad River. “Our Moscow Ashley Store complements our investment in Spokane and allows us to deliver a seamless experience across Idaho and Washington. We’re proud to invest in communities that share our values of creativity, education and connection.”
The new store will feature Ashley’s latest 7.0 showroom concept, offering an open, lifestyle-focused layout that showcases full room collections. Guests can shop for furniture and décor for every room, including bedrooms, dining rooms, living rooms and youth spaces. The 7.0 design features a bright, open layout with complete lifestyle vignettes that make it easy for guests to imagine new collections in their own homes. The location will also include a Sleep Shop with mattresses from top brands such as Tempur-Pedic, Stearns & Foster, Sealy, Purple, Nectar and Ashley Sleep.
Guests in the region also will benefit from Broad River Retail’s new Spokane-area distribution center, which will serve both the Spokane and Moscow-Pullman markets.
“Our Inland Northwest operations team is ready to deliver unmatched service, which means that Moscow-Pullman customers can shop locally and won’t have to drive to Spokane to pick up their furniture,” said Tim Clouse, senior vice president, operations.
The Moscow store will create around a dozen jobs in retail sales, leadership, visual design and operations. Broad River Retail offers competitive compensation and benefits, with home furnishings sales associates earning an average of $81,000 in 2024 and top producers earning well over $100,000. Interested candidates can email talentteam@shopashley.com for more information.
