Wayfair reports 8.1% increase in Q3 revenue

Net loss for the quarter rises to $99 million, compared to $74 million last year

BOSTON — E-commerce home furnishings specialist Wayfair reported an 8.1% increase in revenue for its third quarter ended Sept. 30, bolstered by an increase in orders delivered and an increase in U.S. sales.

The company reported $3.1 billion in total net revenue, up 8.1% from $2.9 billion the same period last year.

U.S. revenue during the quarter totaled $2.73 billion, up 8.6% from $2.5 billion the year prior. International net revenue totaled $389 billion, down 4.5% from $372 million last year.

The company’s net loss during the quarter, totaled $99 million, or 76 cents per share, compared with $74 million, or 60 cents per share, the same period last year. However, its gross profit rose to $934 million, from $873 million last year, up 7%.

Niraj Shah

“The third quarter was a great success — share gain further accelerated, with revenue growing 9% year-over-year excluding Germany,” said Niraj Shah, CEO, co-founder and co-chairman, Wayfair. “We saw orders delivered grow by over 5% year-over-year in the quarter, including new orders now growing mid-single digits for two quarters in a row. This came in tandem with more than 70% year-over-year growth in Adjusted EBITDA. Our 6.7% Adjusted EBITDA margin marks the highest level achieved in Wayfair’s history outside of the pandemic period. As we’ve promised, substantial profitability flow through is powered by a strong contribution margin and fixed cost discipline as our business has returned to growth.”

The company also said net cash provided by operating activities was $155 million and that cash, cash equivalents and short-term investments totaled $1.2 billion, while total liquidity was $1.7 billion, including availability under its revolving credit facility.

Other highlights from the report were as follows:

+ The company said active customers totaled 21.2 million as of Sept. 30, down 2.3% year over year.

+ It reported last 12 months net revenue per active customer was $578 as of Sept. 30, up 6.1% year over year.

+ Orders per customer, measured as LTM orders delivered divided by active customers, was 1.87 for the third quarter of 2025, up slightly from 1.85 for the third quarter of 2024.

+ Orders delivered in the third quarter of 2025 were 9.8 million, up 5.4% year over year.

+ Repeat customers placed 80.1% of total orders delivered in the third quarter of 2025, compared to 79.9% in the third quarter of 2024.

+ Repeat customers placed 7.9 million orders in the third quarter of 2025, up 6.8% year over year.

+ The average order value was $317 in the third quarter of 2025, compared to $310 in the third quarter of 2024.

+ 63% of total orders delivered were placed via a mobile device in the third quarter of 2025, compared to 62.9% in the third quarter of 2024.

Thomas Russell

Home News Now Editor-in-Chief Thomas Russell has covered the furniture industry for 25 years at various daily and weekly consumer and trade publications. He can be reached at tom@homenewsnow.com and at 336-508-4616.

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