by WOODBURY, N.Y. — Stanton, a premier designer and supplier of high-end luxury flooring, announced it is partnering with luxury furniture resource Kravet on an exclusive licensed carpet collection: Kravet x Stanton.
This strategic collaboration between two distinguished brands aims to attract and accelerate high-end business for Stanton’s key customers through a selective, limited distribution model.
The companies said that “Bringing together Kravet’s storied legacy in innovative textile design and Stanton’s deep expertise in premium carpet craftsmanship,” the line is debuting with 91-SKUs. Kravet x Stanton features transitional geometrics and organic textures, ideal for wall-to-wall installations, custom fabricated rugs, and stair runners. It spans hand-loomed, wire wilton, and luxury performance categories, “offering elevated options for sophisticated interiors.”
To support the launch, the collection will be presented on stylish, modular displays featuring large-format 2′ x 2′ samples for each SKU and a convenient 9” x 9” sample takeaway cabinet. This merchandising system is designed to feature designs by color, streamlining the shopping experience for designers and clients alike.
“Our exclusively designed, limited-distribution Kravet x Stanton collection sets a new standard in color and design,” said Jonathan Cohen, chief executive officer of Stanton. “We’re excited to support our showroom partners by driving new trade business and look forward to the collection’s debut this July.”
“This collaboration represents a perfect synergy between two heritage brands committed to design excellence and quality,” added Cary Kravet, chief executive officer of Kravet LLC. “By combining Stanton’s legacy of craftsmanship with Kravet’s visionary approach to color and pattern, Kravet x Stanton introduces a fresh, refined aesthetic that elevates interiors for designers and homeowners.”
