by CARMICHAEL, Calif. — The Home Furnishings Association (HFA) proudly announces that third-generation family-owned Saundra’s Furniture is the 2025 HFA Retailer of the Year Award winner (less than 50 employees).
HFA CEO Shannon Williams will present the award to Saundra and Genevieve Wilma, the owners of Mueller Furniture & Mattress, in an awards celebration at 9:30 Pacific on Tuesday, April 15 at the Saundra’s Furniture showroom at 279 S. Main Street,
Colville, Washington.
The HFA Retailer of the Year Award is given to home furnishings businesses that continue to innovate and grow during disruption. These companies create and maintain a desirable brand to buy from and work for while providing a unique customer experience.
Saundra’s Furniture was nominated by its peers and judged by a panel of judges composed of HFA retailer members, past award winners, and industry manufacturers and service providers.
”Winning the HFA Retailer of the Year is an incredible honor for Saundra’s Furniture. This award is a testament to our hardworking team, our loyal customers, and our dedication we pour into our business everyday, Genevieve Wilma said. “I wish my dad were able to be here to see this moment because I know he would be proud. His vision, values and work ethic have shaped everything we do and this
achievement is for him. We’re grateful for our community’s support and excited for the future as we continue to bring quality and service to every home we serve.”
Presented by the Home Furnishings Association, the HFA Retailer of the Year Awards are an annual recognition of the home furnishings industry’s highest achievers. Nominated by the industry and judged by a panel, these awards honor top professionals and companies.
