The Last Word with Kimberly Wheat

In this edition of The Last Word, Home News Now’s Ray Allegrezza speaks with marketing maven Kimberly Wheat of WB Media Group, a specialized marketing agency for furniture dealers. She emphasizes the importance of understanding customer bases and using first-party data for targeted marketing. Retailers must know who their customers are, she says, and focus on who they want to reach. She also discusses the shift toward digital and social media advertising, highlighting the growing influence of millennials and Hispanic households. Tune in to discover valuable marketing strategies tailored for the furniture industry.