3D augmented reality will change furniture shopping for everyone, eventually
Impediments to buying furniture without seeing, touching or sitting in it include a simple lack of confidence. If the purchase is being transacted online, the …
Author: Brian Carroll
Brian Carroll covered the international home furnishings industry for 15 years as a reporter, editor and photographer. He chairs the Department of Communication at Berry College in Northwest Georgia, where he has been a professor since 2003.
Perhaps a student intern could help with your social media
As an academic adviser, one of my more cherished roles is connecting my students in communication, public relations and digital content development with industry, or …
Should US furniture manufacturers return to China?
HIGH POINT — In January, China’s top economic adviser told the world’s business community that his country is once again open for business following three …
Consumers love online videos, so furniture sellers need to be on the sites that show them
The forecast for e-commerce sales in home furnishings is a “good news/bad news” sort of thing. Most of us like to hear the good news …
Vietnamese furniture manufacturers set their sights on Mexico
Following up on an earlier report in February on Chinese furniture manufacturers aggressively setting up production in Mexico, we turn our attention to Vietnam. Manufacturers there have …
8 lessons in leadership from the fictional Ted Lasso
Writing a biweekly column is a little like playing roulette. Sometimes the little white ball settles into its resting place under the right number: Bingo! …
Capturing the simple pleasures of life at home
Maybe you knew that Ikea’s largest franchisee, Ingka Group, annually conducts a comprehensive, global lifestyle and home survey and report, Life at Home, publishing it in …
Chinese furniture producers expand global manufacturing footprint to Mexico
Number of new companies coming into the market will create high levels of competition for workers, raw materials and business When I covered the industry …
Smarter than you think
Making the most of language generators such as ChatGPT Like other significant moments in technological development as that development relates to knowledge creation – think Wikipedia …
‘Giddy Fortune’s Furious Fickle Wheel’
The past is prologue as drama of 2023 begins While it is true that trends do not follow calendrical cycles, I think popping the shrink …
