by HIGH POINT — Lifestyle Enterprise has named Adam Leifer national sales manager for case goods, a new position.
Leifer joined the company in 2008 as a sales representative. The company said during his tenure he has “become one of the company’s most recognized and successful sales professionals, being named Lifestyle Salesperson of the Year multiple times. His long-standing relationships with retailers and his knowledge of the case goods business have made him a valuable member of the Lifestyle organization.”
Reporting to Derrick Ng, president of Lifestyle case goods, he will work directly with him and the company’s case goods sales organization “to support existing accounts, develop new retail opportunities and help Lifestyle continue to expand its case goods business across the marketplace.”
“Adam has been an important part of Lifestyle’s success for many years,” Ng said. “His experience, relationships and understanding of the furniture business make him a natural fit for this new position. As we continue to grow our customer base and expand our case goods offerings, Adam will play an important role in supporting our sales team and our retail partners.”
Lifestyle Enterprise said the new position reflects the company’s continued growth in recent years as it has added new retail customers and grown the company’s case goods product mix.
“As Lifestyle looks ahead to continued growth with both existing and new customers, the company recognized the need for additional leadership and support within its case goods sales organization.”
Leifer has decades of industry experience, having grown up on the retail side of the business where his grandfather and father owned a furniture store in the Reading, Pennsylvania, region. He worked in this business, “gaining firsthand experience in furniture retail, customer service and the needs of the furniture consumer.”
He transitioned from retail into the manufacturing side of the business as a sales rep in 1986, having worked with several furniture companies “building extensive relationships throughout the industry.”
“This is an exciting new chapter for me with Lifestyle,” Leifer said. “I have been fortunate to spend many years building relationships with customers and being part of the growth of Lifestyle Enterprise. I look forward to taking on this new responsibility and working with Derrick, our sales team and our retail partners as we continue to grow the case goods business.”
