by HIGH POINT — There is nothing ordinary about Casa Italia. From its distinctive ship-like architecture to the unparalleled Italian design throughout the four-story destination at 130 W. Commerce Ave, it offers a High Point Market experience unlike any other.
Conceived by Pasquale Natuzzi Sr., founder and executive chairman of Natuzzi S.p.A. the building embodies his vision of bringing the spirit and sophistication of Italian design to the American market. Designed by renowned Italian architect and designer Mario Bellini, its sweeping bow, gangplank entrance, and porthole-like windows make a striking first impression. Inside, bold forms, unexpected materials, signature pieces, and gracious Italian-inspired hospitality celebrate the richness and diversity of Italian design.
At the heart of the Casa Italia experience is a remarkable collection of 14 Italian brands, each bringing its own heritage, aesthetic, and point of view. Together, they create a destination devoted entirely to Made in Italy furniture and design, where visitors can discover bold forms, distinctive materials, sophisticated craftsmanship and signature pieces, all within a setting designed for exploration and connection.
“Discovery is an important part of the Casa Italia experience,” said Caitlin Smith, marketing director and building manager. “We’re proud to bring together such a remarkable collection of Italian brands under one roof and to give High Point Market visitors the opportunity to discover pieces and design perspectives they may not encounter elsewhere. And just as important, we want them to feel the warmth of Italian hospitality from the moment they arrive to the moment they leave.”
The experience extends beyond design. Espresso welcomes visitors in the morning, while gelato offers a taste of la dolce vita in the afternoon. Throughout Market, Casa Italia embraces the warmth and spirit of Italian hospitality, creating a place to gather, linger, and connect. Two social gatherings will enhance the experience, giving Market guests the chance to meet, mingle, and raise a glass in true Italian style.
Viva Italiano, Friday, October 16, 5-7 p.m. in the Natuzzi Italia showroom located on Floor 1
Natuzzi Italia invites guests to start the market in style with Viva Italiano, an evening celebration in the Natuzzi showroom featuring cocktails, light bites, and music. Guests can discover the latest expressions of Natuzzi Italia’s design, craftsmanship and comfort while connecting with the brand and enjoying an evening of Italian hospitality.
Raise a Glass at Casa Italia, Saturday, October 17, 5-7 p.m., Floor 1
Casa Italia welcomes Market guests to raise a glass and officially kick off High Point Market in Italian style. With cocktails, light bites, and music, the evening invites guests to mingle, explore the iconic building, and discover what’s new in Casa Italia’s collection of premier Italian brands, all while enjoying the warmth, energy, and convivial spirit of an Italian evening.
Inside Casa Italia, visitors will discover:
Calia Italia: A manufacturer of sofas and chairs in leather and fabric recognized for its exceptional craftsmanship, refined details, and uncompromising comfort.
Calligaris: With a range of chairs, tables, beds, sofas, furniture, and accessories, the company designs, produces, and distributes solutions that combine style and functionality and embody the excellence of Italian design for contemporary living.
Connubia: A brand of Orbital Design Collective, it creates contemporary Italian furniture designed for everyday living, including chairs, stools, tables, and occasional pieces. Quality, durability, and more sustainable materials are central to its design approach.
Ditre Italia: A renowned Italian furniture brand celebrated for its sophisticated craftsmanship, timeless elegance, and innovative design. Ditre Italia seamlessly blends tradition with modern aesthetics, creating pieces that redefine contemporary living spaces.
Divanni: The company represents a curated portfolio of premium contemporary Italian furniture brands, bringing distinctive, high-end design to the U.S. and Canadian markets.
Formitalia: Embodies the essence of Italian craftsmanship and contemporary excellence, creating bespoke interiors for luxury residences, hotels, and executive spaces. Its signature style brings refined Italian design to sophisticated interiors around the world.
Gamma: Known for its Made in Italy production, Gamma’s exceptional craftsmanship and expertise in natural leather focus on distinctive combinations of materials, color, and texture inspired by fashion and art. The brand combines thoughtful design and meticulous attention to detail to create sophisticated furniture for contemporary living.
Gorini: Founded in 1986, Gorini combines exceptional Italian craftsmanship with innovation in sofa design. The brand remains committed to thoughtful design, meticulous attention to detail, and uncompromising quality.
Luceplan: An Italian lighting brand celebrated for its innovative designs that combine contemporary aesthetics, functionality, and thoughtful technology. Its collection reflects a commitment to creating lighting that is both visually distinctive and designed for everyday living.
Magniflex: Synonymous with Italian comfort and well-being, the company has more than 60 years of expertise in crafting innovative mattresses and sleep products. By combining traditional craftsmanship with research and technology, the brand has become a global ambassador for Italian sleep culture.
Natuzzi Editions: Natuzzi Editions brings together Italian craftsmanship, quality and a distinctive culture of comfort, shaped by more than sixty-five years of experience. With a constant focus on how lifestyles and ways of living evolve, the brand translates changing needs into versatile collections for living, dining and bedroom spaces. Innovation, functionality and well-being come together to create increasingly personal and engaging experiences of comfort.
Natuzzi Italia: Since 1959, Natuzzi Italia has been pursuing Harmony, drawing inspiration from its Apulian roots to shape a contemporary Mediterranean lifestyle. Through craftsmanship, project culture and innovation, Natuzzi Italia creates inspiring spaces where design, materials, colors and functions come together to enhance well-being. This vision extends beyond the home to Trade & Contract projects, where Natuzzi Italia’s expertise translates into tailored solutions for residential, hospitality and commercial environments.
Nicoletti Home: The company has distinguished itself globally through its perfect balance of aesthetics and functionality, tradition and innovation. Exceptional craftsmanship, advanced manufacturing expertise, and an unwavering commitment to quality define its approach to upholstered furniture. With a presence in over 70 countries, the brand has become a benchmark in the interior design industry, bringing Italian excellence to homes worldwide.
Tomasella: By bringing together the expertise of cabinetmakers, designers, and artisans, Tomasella creates elegant, high-quality furnishings for bedrooms, living, and dining spaces. With extensive customization options and a focus on sustainability, the brand offers versatile solutions for today’s interiors.
With its diverse collection of brands and welcoming atmosphere, Casa Italia offers Market attendees a unique opportunity to experience the breadth of Italian design in one destination. Whether exploring new collections or gathering with friends and colleagues over a cocktail, visitors are invited to make Casa Italia part of their Fall High Point Market experience.
