by HIGH POINT — FrontlineIQ™, the world’s leading AI sales coaching platform purpose-built for in-person sales teams, today announced the launch of the Ashley AI Advantage—developed in partnership with Ashley Furniture Industries.
The announcement debuts at the High Point Spring Market and marks a significant milestone for the home furnishings industry.
The Ashley AI Advantage introduces a new category of performance enablement for in-person sales teams—bringing interactive AI role-play and real-time conversation coaching directly to frontline associates. Designed specifically for home furnishings, the platform allows sales professionals to practice real-world customer conversations and receive instant, actionable feedback based on proven sales methodologies.
The platform is being offered free of charge to Ashley Wholesale customers and Ashley licensees, making AI coaching accessible at scale across the Ashley network.
“This is bigger than coaching—it’s about unlocking the full potential of every frontline sales associate,” said Ben Rodier, CEO of FrontlineIQ™. “For the first time, the industry has a scalable way to deliver personalized, high-quality sales coaching in the flow of work. Partnering with Ashley to bring this to market is a defining moment—not just for our companies, but for retail as a whole.”
The Ashley AI Advantage is a turnkey entry point built on FrontlineIQ™’s platform—pre-configured for the home furnishings industry and available at no cost to Ashley partners. It includes interactive role-play simulations, instant feedback aligned to proven selling techniques, and a guided onboarding process with train-the-trainer support.
Retailers looking to go deeper can upgrade to a fully customized deployment aligned to their own training process, sales playbook, and brand standards—with integration into performance data for deeper insights.
“Selling on the showroom floor has always been about confidence, consistency, and execution,” said John Mask, Executive Sales & Marketing, Ashley Furniture Industries. “With the Ashley AI Advantage, we’re giving our partners a fundamentally new capability—the ability for every associate to practice, improve, and refine their approach every day. This will directly translate into stronger customer experiences and better business results.”
The Ashley AI Advantage is available now. For more information, visit:
