by HIGH POINT — At the spring High Point Market, Sarreid is inviting designers and retailers to experience a renewed vision rooted in heritage craftsmanship and forward-thinking design. Anchored by the debut of its Modern Heirloom collection and the launch of a long-anticipated custom color program, Sarreid Ltd. continues to evolve while staying true to the values that have defined the brand for decades.
At the heart of the introduction is Modern Heirloom — a collection of proprietary Sarreid designs that elevate both materiality and form. These pieces are thoughtfully created to transcend trends and be passed down for generations. Standout introductions include the Parquet Sideboard, a masterful expression of craftsmanship and texture; the Chelsea Jupe Table, which pairs sculptural sophistication with innovative functionality; and the Elora Dining Chair, now available in new black and white finishes in addition to the classic Palladio, offering greater versatility for a range of interiors.
Responding directly to designer demand, Sarreid also will debut its Custom Color Program, offering a curated selection of the brand’s most beloved silhouettes in any Pantone color. This program empowers designers to bring their unique vision to life — combining Sarreid’s signature craftsmanship with limitless color possibilities. With customizable sheen options and a streamlined process, the program reflects Sarreid’s ongoing commitment to collaboration with the design community.
Additionally, many of Sarreid’s bestselling pieces have been updated with improved materials and more refined profiles. A few examples are the Miner’s Camp Dining Table, Farmhouse Side Table and Farmhouse Console Table — each reintroduced with a cleaner, more elevated point of view. With a focus on maintaining strong inventory positions, Sarreid’s entire line is designed to support retail partners with dependable, in-stock offerings that balance proven demand with a more current aesthetic.
“Sarreid has always been about creating pieces with soul — furnishings that feel as relevant today as they will decades from now,” said Brad Cates, CEO of Sarreid Ltd. “This market, we are proud to introduce designs that honor that philosophy while giving designers more ways than ever to make them their own.”
As part of its market programming, Sarreid will host a Lunch & Learn panel on Saturday, April 25:
From Principal to Power Player: Building Influence, Authority and Longevity in Design
The discussion will focus on how established designers can evolve their businesses beyond growth in volume to long-term influence and strategic positioning. Topics will include building authority versus visibility, forming meaningful industry alliances, and creating a sustainable, intentional career path.
Panelists are:
+ Dwayne Bergmann (Dwayne Bergmann Interiors / Barrett Bergmann Home)
+ Cat French (Cat French Design)
+ Christopher Grubb (Arch-Interiors Design Group Inc.
+ Gail Doby (Pearl Collective) is moderating. Lunch will be served at noon, with the panel beginning at 12:30 p.m. RSVP is encouraged.
Sarreid’s showroom in located on the third floor of the C&D Building, 3D.
