by LENOIR, N.C. — Bernhardt is making a historic move to a bold and modern new home for the spring High Point Market (April 26-30). The global leader in home furnishings is once again changing the landscape of high design at market, debuting a cutting-edge and contemporary renovation of the two-story freestanding building at 101 N. Hamilton St. in High Point’s Design District.
Alex Bernhardt Jr., president and CEO of Bernhardt, was instrumental in the creation of the new space, and he says the showroom highlights Bernhardt’s dedication to creativity and design.
“This new showroom is much more authentic to our brand aesthetic and every part of it, from the exterior to each interior room, showcases our passion for design,” he said of the property, formerly home to Klaussner Home Furnishings. “We want this space to not only present our furniture and collections within the most beautiful settings, but also to inspire each visitor to our showroom.”
The exterior of the building draws all eyes with a confident style and sets a new tone that’s unique to High Point. The interiors have an art-focused style that is modern and pared-down, showcasing textural materials that are a signature for Bernhardt. A new art gallery featuring original works provides inspiration, while gathering spaces offer respite and areas for networking. A stunning new club showcases a soaring and breathtaking interior that will host buyers for meals and social events.
Bernhardt said, “This is only the third furniture market space that Bernhardt has occupied in its 135-year history, including the first in Lenoir across from the corporate office and the IHFC location we’ve had for decades. We’ve known for quite a while that we needed a larger space to truly showcase our collections in a more elevated aesthetic, and the new location has 95,000 square feet, over 40% more space than the IHFC. But this showroom isn’t just about more square footage – it’s about crafting a destination at market, a gallery that is exciting and inspiring. We know that visitors to this building are going to be transported by what they see.”
