HIGH POINT – Swavelle Group, a leader in textile and fabric design, continues to redefine the customer experience—bringing it to life through a newly remodeled showroom and inspired fabric collections thoughtfully designed to meet evolving customer
needs, ahead of Interwoven at High Point.
Swavelle Group, a leader in textile and fabric design, proudly unveiled a newly remodeled showroom designed to serve as an inviting hub for industry professionals. The space, upgraded with customer needs in mind, includes a welcoming lobby with a dedicated area for browsing new collections and best-selling fabrics. Designed to offer a beautiful and comfortable space for meeting, recharging, and connecting, the showroom also features a bright kitchen stocked with snacks. This renovation reflects Swavelle’s unparalleled commitment to customer care.
“As with everything we do at Swavelle, we are driven by an unwavering dedication to supporting our customers,” said Greg Thomases, chief executive officer, Swavelle Group. “From strengthening our leadership team through key hires and internal promotions, enhancing production efficiencies, expanding our global reach and embracing forward-thinking product directions, we aim for the new showroom to reflect that commitment. We’re proud to offer extraordinary fabrics that meet every design need with something truly exceptional.”
Swavelle will debut three innovative collections at this year’s High Point. The New Performance Collection introduces cleanable, chemistry-free indoor performance fabrics with no aftermarket treatments, offering both style and practicality. The Serene Home Collection, crafted with recycled yarns, brings the beauty of nature indoors with its eco-friendly materials and natural aesthetic, catering to the growing consumer desire for sustainability and nature-inspired decor.
Lastly, the Textures Collection highlights customer favorites and foundational basics, embracing a growing trend of layering textures to create depth and visual interest in home design. These collections underscore Swavelle’s commitment to innovation, sustainability, and timeless design.
The 3,720-square-foot showroom, located at on the 8th floor of Market Square Tower, 305 West High Street, was expertly envisioned by Swavelle’s internal team to create a warm, inviting, and on-trend space that reflects the seamless blend of style and functionality the brand is known for.
The layout showcases products in various settings was to engage and elevate the experience, making it more thorough and efficient. Every detail was planned with customer priorities and needs in mind, ensuring a welcoming environment that supports both inspiration and ease.
“We look forward to welcoming customers, vendors, and industry colleagues to our new showroom,” Thomases added. “At Swavelle, design is at the heart of everything we do. Fabric has the power to transform spaces, tell stories, and evoke emotion, and we’re proud to have the resources and expertise to bring design visions to life for every customer, from residential to commercial. We can’t wait to see you there.”