Dirk Smith to succeed J. Mark Moore as CEO of Weir’s Furniture

DALLAS – The board of directors of Home News Now 125 retailer Weir’s Furniture Village, Inc. has named Dirk Smith as chief executive officer, effective Jan. 1, 2025.

Smith succeeds J. Mark Moore, the company’s chief executive officer since 2003. Moore, who is the grandson of the company’s late founder J. Ray Weir, is retiring after four decades of service, but will continue to serve as a member of Weir’s board of directors.

Dirk Smith

Smith joined the retailer as director of merchandising in 2020, bringing more than 25 years of sales management experience in the bedding and furniture industry. The company promoted him to senior vice president, operations in 2022, a role in which he oversaw its merchandising, marketing and customer service initiatives.

“We expect a seamless transition as Dirk assumes his new role and continues to strengthen Weir’s market position as the furniture retailer of choice through all aspects of the business,” said Alfred Boulden, Weir’s chairman of the board. “He is a seasoned executive with a proven track record of leadership on a regional and national level.”

Smith said he is “incredibly excited to serve as the next Weir’s CEO and would like to thank Mark for his support, guidance and strategic leadership over the years. Our company has a very strong foundation, and I look forward to building on this history of success and service.”

Moore began working in the family business as a sales associate in 1986. During his tenure, the company said that “Weir’s has grown considerably, establishing itself as a leader in the retail furniture industry with a trusted brand reputation, strong financial condition and strategic expansion, including three additional locations in North Dallas, Plano and Southlake.”

Also under Moore’s leadership, the site of the original location on the eastern edge of Highland Park was transformed in 2022 into the 12-story Weir’s Plaza, a $155 million mixed-use project anchored by a 28,000-square-foot Weir’s Furniture Store.

“Mark’s business acumen and focused leadership over the years has earned him the utmost respect of Weir’s employees and customers,” Boulden said. “He has continued to foster the values-based culture established by his grandfather, and we greatly appreciate his many contributions.”

“I am honored and grateful for the many opportunities and experiences I’ve had throughout my career and am extremely proud of our employees and their unwavering commitment to serve our customers,” Moore said. “I believe Weir’s is well-positioned to grow and thrive in the years ahead and I have every confidence that Dirk’s strategic vision will help us achieve continued success with superior levels of products, customer service and technology, along with our strong commitment to social and corporate responsibility.”

Serving the Dallas region since 1948, Weir’s has four locations and ranks at No. 110 on Home News Now’s 125 Furniture & Bedding retailers, with estimated sales of $59 million in 2023.

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