by MBOMBELA, South Africa – On Oct. 12, Birobrite Pty. Ltd. celebrated the grand opening and ribbon cutting of its new 1,400-sq.-m. Ashley Furniture HomeStore showroom located on 915 Centre, Riverside Park, Mbombela, Mpumalanga, South Africa 1200.
This is the first Ashley Furniture HomeStore to open for Birobrite and is the second HomeStore in the country of South Africa. The Mbombela store will employ approximately six people. Ashley Furniture HomeStore, one of the world’s bestselling home furnishing brands, has more than 1,100 locations worldwide.
“We are thrilled to bring the No. 1 selling furniture store brand closer to our region’s customers,” said Eduard Ras, chief executive officer of Birobrite. “We look forward to offering a wide variety of home furnishings to this market at exceptional values as well as providing the best customer service in the industry.”
The showroom features complete lifestyle vignettes including rugs and wall art. Product categories include bedroom, dining room, upholstery, leather, occasional tables, home office, recliners, mattresses and accessories. Technology enhances the environment, incorporating various elements to improve the customer shopping experience.
