An inside look into Week 3 of Consumer Insights Now: The primary bedroom

In this week’s segment of Consumer Insights Now, we offer a deep dive into the primary bedroom category, an area that some 22% of consumers surveyed said they plan to purchase in the second half. Here, we break down the buying plans by age group and income levels and also offer a window into where people plan to buy their bedroom furniture and how much they plan to spend. Editor-in-Chief Tom Russell speaks with Home News Now research expert Dana French about these and other findings, which we hope offer the industry a window into the needs of consumers around the country. Click below to view their discussion on the subject.