An inside look into Consumer Insights Now

In this video interview, Home News Now Editor-in-Chief Tom Russell speaks with HNN research expert Dana French about the initial CIN report published last week. Here French explains the methodology for the survey and the different age groups she polled regarding their furniture buying plans for the second half of this year. She also discusses key findings of the report, including the top categories people plan to buy, how much they plan to spend on different products and where they plan to make their purchases. In addition, she talks about the younger consumers who represent the largest group planning to invest in furniture for their homes, whether that be an apartment or a single-family dwelling.

Click the link below for the full interview.

Thomas Russell

Home News Now Editor-in-Chief Thomas Russell has covered the furniture industry for 25 years at various daily and weekly consumer and trade publications. He can be reached at tom@homenewsnow.com and at 336-508-4616.

View all posts by Thomas Russell →

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