by Companies will remain as individual corporate entities and also are expected to retain key executive-level staff
HIGH POINT — Asian furniture manufacturer Green River Group has acquired various assets of full-line furniture resources Abbyson Living and Vogue Home Furnishings, further solidifying its ownership stake of well-known home furnishings brands in the U.S. market.
Green River Executive Vice President Angela Hsu told Home News Now at this week’s premarket that the company purchased Vogue Home Furnishings around Aug. 9 and purchased Abbyson Living around Aug. 27.
With the change in ownership, Vogue is now known as Vogue Home and Abbyson is now known as Abbyson Home.
These acquisitions fall on the heels of the purchase of Hillsdale Furniture earlier this past summer by Green River subsidiary Mellow River. Hillsdale has since been renamed HH2 Home.
Hsu said that each company will remain its own individual entity and that current corporate executives will remain in place.
“We have kept on the team at each one of these businesses because, as I have said with HH2, the teams there are amazing at what they do,” she said. “They are great in their divisions and they are great at selling product.”
For example, at Vogue Home, Adam Paxton remains chief revenue officer and Angela Hamilton remains vice president of merchandising. Shannon McKaughn remains sale director.
At Abbyson Home, key management, including members of the Rafieha family, will be staying on to help grow the business, company officials told Home News Now.
Hsu said that the teams, combined with the companies’ great design, great sales and great customer service, made them attractive acquisitions for Green River Group. In turn, the companies are expected to benefit from the Asian sourcing network afforded by Green River Group.
“That, combined either with our Asia sourcing capabilities or working directly with my factories, allows that vertically integrated capability to provide to our customers that better value,” Hsu said. “And with all these companies, there is not a crazy amount of overlap, but just the ability to have so much buying power really allows us to have much better negotiation with suppliers and even with our suppliers’ suppliers.”
