by After more than 40 years in the IHFC, it will establish a new showroom presence in the 90,000-square-foot space in time for the April 2025 market
LENOIR, N.C. – Bernhardt Furniture has signed a lease for the 90,000-square-foot freestanding showroom building at 101 N. Hamilton St. in High Point. The luxury brand will begin renovations immediately and plans to show in the new space at the April 2025 High Point Market.
Bernhardt has been in its current International Home Furnishings Center space for more than 40 years.
“We’ve enjoyed our showroom in the IHFC for many decades, and it has served us well,” said Alex Bernhardt Jr., president and chief executive officer of Bernhardt. “As we’ve grown, our need for a showroom that embodies our brand aesthetic has grown as well. We believe we have one of the most respected brands in the industry and are excited to create a space as beautiful and exciting as our furniture. We look forward to unveiling the most inspiring showroom in High Point.”
The two-story building features an open atrium with many windows that offer natural light. Officials noted that its location in a segment of market frequented by many luxury brands that attract high-end retailers and designers was part of the reason that Bernhardt decided to make the change.
“That area around Hamilton Street is known as the Design District, and it definitely attracts both interior designers and retail buyers,” said Gregory Heller, vice president of merchandising for residential case goods. “We’re looking forward to having a new home that is in such a great market neighborhood and that will be a terrific backdrop for our furniture designs.”
For the upcoming fall High Point Market, taking place Oct. 26-30, Bernhardt will be in its IHFC location on the sixth floor of the Design Center.
