Dufresne Spencer Group brings 7.0 concept Ashley store to Sterling Heights, Michigan

STERLING HEIGHTS, Mich. – On Saturday, March 23, Dufresne Spencer Group will celebrate the grand opening of its new 47,819-square-foot Ashley showroom at 14285 Hall Road in Shelby Township.

Dufresne Spencer Group is the largest Ashley licensee in the world and consists of 127 Ashley stores, 20 distribution centers and two corporate offices across 12 states. The Sterling Heights store will employ approximately 25 people. Ashley, the largest furniture store brand in North America and one of the world’s bestselling home furnishing brands, has more than 1,125 locations worldwide.

“We are thrilled to bring Ashley to Sterling Heights,” said Jeff Halling, regional vice president sales, Dufresne Spencer Group. “This new store allows us to be closer to the Sterling Heights community and provide a world-class experience to our guests. The community has been supportive and we look forward to continuing to serve with excellence.”

The store’s interior architectural design includes the newest Ashley 7.0 store concept with a customer-friendly layout that showcases the Ashley furniture line. The store has a simplified, bright and open floor plan with new construction elements including the revamped mattress gallery featuring Ashley Sleep, Tempur-Pedic and Purple mattresses.

The showroom features complete lifestyle vignettes that include lighting, rugs and wall art. Product categories include bedroom, dining room, upholstery, leather, occasional tables, home office, youth bedroom, recliners, mattresses and accessories. Technology enhances the environment, incorporating various elements to improve the customer shopping experience.

Dufresne Spencer Group will celebrate the new Ashley store opening with an open-to-the-public grand-opening event on Saturday, March 23, from 10 a.m. to 2 p.m. EDT. The free event will include a ribbon-cutting ceremony, face painting and balloon twisting, a custom room spray workshop hosted by This Little Candle Co., a flower bar workshop from Mia’s Flower Truck, and food and beverages from The Waffle Way, Juice Your World and The Cappuccino Man.

Guests can also receive personalized permanent bracelets by making an appointment with Link x Lou. The first 50 guests will receive a Stanley Tumbler, and all attendees in line prior to 10 a.m. will be entered to win a pair of Apple Airpods Max. Hourly giveaways on-site will include a Nintendo Switch, Apple Airpods Pro and a Yeti cooler.

In celebration of the opening, Ashley is hosting a “Test Rest” giveaway. Through Sunday, March 24, guests can visit any Detroit area Ashley store and complete a “test rest” or mattress demo to be entered for a chance to win a Tempur-Pedic Queen Adapt Pro Mattress and Flat Foundation.

Those wanting more information about the store can click here.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our Newsletter for breaking news, special features and early access to all the industry stories that matter!

Sponsored By: