Malouf Home names Ethan Pyrah brand manager

LOGAN, Utah — Bedding and furniture specialist Malouf Home has has hired Ethan Pyrah as its new brand manager.

He fills a position that was previously held by Sydnee George, who is overseeing national marketing efforts for the Malouf brand, including national advertising.

Ethan Pyrah

Pyrah will work directly with Malouf Director of Marketing Ashlee Willes to provide additional marketing support to the company’s retail customers.

He will specifically oversee the company’s brand strategy and growth of Malouf Home, Weekender and Salt Flat, including new product development and marketing initiatives that “bring the most value to their retail partners.”

“We are excited to have Ethan on our marketing team,” Willes said. “He has a strong background in digital marketing, and his expertise will make a huge impact as we help our retail partners grow their in-store and online marketing strategies.”

He comes to the company from Hubsuite, where he was a digital marketing specialist.

“The continuous innovation at Malouf makes me excited for the future,” Pyrah said. “I plan to bring a fresh perspective to the market with innovative marketing strategies, which will reinforce our position as the go-to place for all things sleep and lifestyle.”

Thomas Russell

Home News Now Editor-in-Chief Thomas Russell has covered the furniture industry for 25 years at various daily and weekly consumer and trade publications. He can be reached at and at 336-508-4616.

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