Armen Living promotes Lee Honigsfeld to executive VP

VALENCIA, Calif. — Indoor and outdoor furniture resource Armen Living has promoted Lee Honigsfeld to executive vice president, a new position.

Lee Honigsfeld

He has been with the company since November 2014 as vice president of sales. The company has hired industry veteran Mike Cohen to fill the vice president of sales role for the company’s retail division.

In his new position, Honigsfeld will work with company President Kevin Kevonian to oversee most operations. He also will continue to develop product designs and manage the e-commerce sales division as well as the company’s overall sales, marketing and trade show strategies.

“I couldn’t be happier with this exciting start to the new year and to promote Lee to executive vice president,” Kevonian said. “His contribution to our company is unparalleled. Through his exceptionally dedicated work, Lee has led our company to exponential growth over the last decade and I can’t wait to see what he and Michael will do for our brand in 2024. We invite everyone to come and join us at January markets in Atlanta and Vegas to congratulate them both!”

Before joining Armen Living, Honigsfeld had been an owner and vice president at Pastel since the mid-1980s. For about six years prior, he was a sales representative for Cal-Style.

Thomas Russell

Home News Now Editor-in-Chief Thomas Russell has covered the furniture industry for 25 years at various daily and weekly consumer and trade publications. He can be reached at and at 336-508-4616.

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