Andmore execs discuss market rebranding strategy

LAS VEGAS — Recently, Home News Now Editor-in-Chief Tom Russell spoke with home furnishings market executives about the new Andmore branding announced in June. Formerly known as International Market Centers, the new name aims to communicate the omnichannel approach that key home furnishings markets are taking to blend the best of the events’ physical and digital assets.

In this video interview, Andmore CEO Bob Maricich, along with Chief Growth Officer Dorothy Belshaw and Chief Marketing Officer Karen Olson, explains the change and what it means to buyers and sellers participating in these markets. They also talk about the new @Market app that aims to improve the buyer experience by combining registration, premarket planning, at-market navigation, product and showroom organization, and post-market activity recaps.

By attaching the Andmore name to markets — such as Atlanta Market Andmore and Las Vegas Market Andmore, the rebranding lets buyers know that markets offer more than they possibly imagined not only in terms of product offerings, but also the many ways they and their respective businesses can benefit from their market experience.

To learn more about this new approach, click on the video below.

Thomas Russell

Home News Now Editor-in-Chief Thomas Russell has covered the furniture industry for 25 years at various daily and weekly consumer and trade publications. He can be reached at and at 336-508-4616.

View all posts by Thomas Russell →

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