Flexsteel expanding product lines at Las Vegas Market

DUBUQUE, Iowa — Flexsteel Industries is excited to reconvene in Las Vegas for this Summer Market 2023. The company is delighted to unveil several new products along with additions to current collections.

“We are very encouraged by the positive reaction from retailers and consumers to our recent new product introductions,” said David Crimmins, Flexsteel’s vice president, sales and product management. “Our Sky collection is hitting retail floors now and is retailing very well. Customers are responding well to the CloudLux comfort and sustainability story.”

“We recently introduced a standard retail fulfillment model for our popular Flex modular seating collection,” Crimmins added. “Retailers now have the option to show this on their floor and fulfill it like a standard Flexsteel order or to leverage our drop ship fulfillment model.”

The company said it is is enthusiastic about displaying these new and some existing products for this summer’s show starting on July 30-Aug. 2

Sky – Featuring CloudLux

The Sky modular product line by Flexsteel.

South Haven’s new product, Sky, is a modular product that allows you to customize your furniture to best suit your home while experiencing cloud-like comfort. The modular design includes a sofa, loveseat, chair, ottomans, and sectional components that allow you to easily change and move your furniture. Sky is known for its seat cushions that are filled with a hypoallergenic down alternative that replicates natural down called CloudLux. This eco-friendly fill is made from recycled plastic bottles, keeping 730 plastic bottles out of our waterways and landfills for every sofa made. Sky features three clean and modern arm styles and hundreds of select fabrics to choose from so you can customize the perfect product that you have been looking for.


This sectional Flex seating line by Flexsteel.

Flex will be making its return to this summer’s Las Vegas market. Flex is an urban modular product that features a recycled high-quality polyester fabric that is designed for families with children and pets. Flex is admired for its lightweight, easy-to-move frames, along with the J-Brackets that keep the product sturdy and connected without the need for tools. Flex consists of a sofa, loveseat, chair, ottoman, and storage ottoman allowing you to customize your living space. Flex is quickly becoming a top seller, coming in just behind Henry and Arlo last quarter. This product is perfect for young customers and retailers playing in the e-commerce arena.


Flexsteel featured Zecliner at last winter’s Las Vegas market, however, Flexsteel is excited to announce another new model. Flexsteel is now offering a petite size to comfortably support anyone under 5’10”. Two of the Zecliner models feature a head pillow that contains Technogel’s cooling head cushion and a phone application that allows you to adjust the chair from your phone. Each Zecliner model is a zero-gravity lift product, making it easier to get in and out of. When fully reclined, this chair minimizes lower back pressure, improves circulation, and reduces surface pressure on the body.


Henry has been one of the most dependable products that Flexsteel has designed. With a new addition of a sectional, you can create an enchanting aesthetic while providing extreme comfort. Henry is a triple power product that allows you to adjust the headrest, lumbar, and recline to the perfect position. Henry is also a zero-gravity product that leaves you feeling weightless and supported. Henry is perfect for families that are looking for furniture that provides a luxurious feeling while still being comfortable. Available dealer direct or from Flexsteel’s warehouse – with this addition, the group continues to be a top seller for Flexsteel.

Flexsteel is showing these and other products at its showroom in space WMC A-529. Buyers who are interested in viewing Flexsteel Industries’ brands and products, can contact retail-development@flexsteel.com.

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