Broad River Retail partners with Koalafi to make prime financing more accessible to customers

RICHMOND, VA — April 24, 2023, Koalafi, a provider of comprehensive non-prime consumer financing plans, today announced a partnership with Broad River Retail, one of the largest and fastest-growing independently owned Ashley licensees, with stores located in the Carolinas and Georgia.

Koalafi’s loan and lease plans will enable more of Ashley’s guests to purchase furniture, mattresses, and other items for their homes. Koalafi always shows applicants the total financing costs upfront, in clear terms. Koalafi also reports payment activity to TransUnion, giving customers an opportunity to improve their credit with on-time payments. Broad River Retail currently offers Koalafi lease-to-own plans to its guests. Soon, as part of a phase-two launch, Broad River Retail will also offer Koalafi’s installment loans to more seamlessly match guests to the right plan for their financial circumstances.

“Koalafi is inspired by Broad River Retail’s purpose to furnish life’s best memories,” said Boomer Muth, CEO of Koalafi. “For over 40% of consumers, purchasing larger-ticket items can be challenging without financing. It is a privilege to partner with such a guest-centric company as Broad River Retail to make necessary home purchases more accessible.”

“It’s important that our partners show the same commitment to our purpose and level of care for our team and guests,” said Stacey McCormick, SVP of Retail Performance at Broad River Retail. “Broad River is impressed by the team at Koalafi. We have gained more trust with them as a partner because they share our values. Koalafi will play a critical role in helping us achieve our ambitious growth goals. We are committed to a long-term partnership.”

Broad River Retail joins twenty-five other Ashley licensee groups offering Koalafi’s clear and easy-to-use financing plans.

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