HIGH POINT — Full line furniture resource Universal Furniture has hired industry veteran Jim Roberts as vice president sales for the western region.
In this role, he will focus on developing relationships with retail and designer accounts in the western portion of the U.S., joining A.J. Filloy, who manages sales for the eastern region.
He comes to the company from Serta Simmons Bedding where he was most recently senior vice president, sales. Before that he was vice president, sales for BekaertDeslee.
Previously he was vice president, sales for Nomaco Home Furnishings and before that was vice president, specialty sales at Tempur Sealy, where he worked for 16 years in a variety of positions that also included director, sales, Southeast, district sales manager, Southeast and key account manager.
In his new role, Roberts reports to Sean O’Connor, president.
“One of our goals at Universal Furniture is to put the right people in the right positions in order to guarantee their success and the success of the company,” O’Connor said. “Jim Roberts is a perfect fit for our growing company, thanks to his long tenure in the furniture industry, a dedication to excellence and appetite for adventure. We welcome him to Universal, and look forward to his future success within the organization.”