Corsicana realigns sales leadership team

IRVING, Texas — Corsicana Mattress Co. has realigned its sales leadership team as part of a strategy to “better support its growth objectives.”

As part of the transition, it has added new senior-level talent to the company and has created new and expanded roles for five other executives.

The company has named Mike Juoni senior vice president of commercial operations, a new position. In this role, he will “address market opportunities with a concentration on creating the infrastructure and support systems necessary for success across multiple channels.”

Mike Juoni

Juoni has more than 20 years of industry sales management experience, most recently as vice president of sales for the independent channel at SSB, where he worked for nearly 12 years.

He also was previously executive director, operations, at Verlo Mattress Factory Stores and also was operations manager at Verlo Mattress.

In his new position, Juoni reports to Eric Rhea, chief executive officer of Corsicana.

“Mike’s industry experience, ranging from the delivery truck and retail sales to operations and sales team leadership, helps make him uniquely suited to help drive the refreshed vision for Corsicana,” Rhea said.

“There’s a lot of cool, start-up energy at Corsicana now, coupled with the benefit of 50 years of legacy brands, efficient operational history and a national footprint,” Juoni said of why he was drawn to the company and the newly created position. “I love the entrepreneurial spirit that infuses the organization and that management is nimble enough to react very quickly to effectively support our retail partners. Corsicana has a wonderful legacy of top-notch service and great quality products at tremendous values. I’m excited about the opportunity to rekindle and support that legacy while building something that in a lot of ways is entirely new.”

Jennifer Corio

Jennifer Corio joins the company as vice president of key accounts and will focus on dealers with both national and regional footprints. She has 16 years of industry experience, including managing large retail accounts, sales teams and territories. She started her career at Serta as a sales representative and later was a retail account manager and then became a territory manager at Serta Simmons Bedding. She then became a regional sales manager at Restonic and most recently was senior director of sales at foam manufacturer FXI, where she focused on both e-commerce and brick-and-mortar distribution channels.

As part of the sales team realignment, company Vice President Kevin Mitchell will assume responsibility for national accounts, while Vice President Tom Fiorello will continue to lead all independent retail channels.

Vice President Rebecca Hewitt will lead the hospitality channel, while Vice President Scott Miller will assume responsibility for alternative channels, including the military, rental and buying groups. Senior Director, Digital, Dorothy Schiller will continue to oversee the company’s fast-growing digital channel.

These executives report all report to Juoni.

“The realignment of our commercial channels and key sales leaders is just one of the many positive changes we are making to improve our business and how we service our customers,” Rhea said. “We are moving very talented people into the right roles to support our objectives and grow the business sensibly.” 

Thomas Russell

Home News Now Editor-in-Chief Thomas Russell has covered the furniture industry for 25 years at various daily and weekly consumer and trade publications. He can be reached at and at 336-508-4616.

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