Sherrill unveils reimagined High Point showroom

HIGH POINT — At this week’s High Point Market, visitors to Sherrill Furniture will experience a whole new showroom presentation that places all of the company’s brands under one roof in its newly renovated space at 315 Fred Alexander Place.

Home News Now visited the 100,000-square-foot building a week before Market to get an early look at what buyers can expect when it finally opens. One big change is the move of the Hickory White and Lillian August brands across the street from 309 N. Hamilton St. to Fred Alexander Place.

The first floor of the renovated space showcases the Sherrill Furniture, Motion Craft and Whittemore Sherrill brands, while the second floor houses Lillian August, Mr. & Mrs. Howard and Sherrill Occasional, formerly CTH Sherrill Occasional. The third floor houses Hickory White and Precedent.

There are also design centers on each floor where customers can choose from a wide array of fabrics and leathers available throughout the line along with other custom options.

Below is snapshot of some highlights from the newly reimagined space.

This is the main entrance of the building at 315 Fred Alexander Place. The facade of the building has a contemporary design footprint and large windows to let in natural light.

Workers were seen installing windows on the upper floors of the showroom building a week before the Market.

These cabinets are seen right at the front entrance to the showroom beneath a prominent Sherrill Furniture logo.

This living room vignette includes Sherrill Furniture products seen on the first floor of the building.

Sherrill Furniture also is showing this living room vignette on the first floor of the building.

Another Sherrill Furniture upholstery group shown with companion occasional tables and lamps.

Members of the Sherrill marketing team assembled this company timeline, along with images of three generations of company leadership, O.T. (Oscar Turner) Sherrill, left, Buddy Sherrill, center, and Charles Sherrill.

The first and second generation members of the business seen at work in the mid-1960s.

These framed prints highlight some of the company’s early designs in upholstery.

The Willa console, part of the Hickory White line, has a solid wood base and a marble top. An antiqued mirror also is part of the display.

The Clementine upholstered bed is seen in the Hickory White showroom on the third floor of the building.

This seating group is part of the Precedent line, also on display on the third floor.

This is the front of the Precedent part of the showroom on the third floor of the building.

This display, also on the third floor, highlights many of the chair designs at Precedent.

Another area of the Precedent showroom showcases more of the company’s upholstery silhouettes.

Thomas Russell

Home News Now Editor-in-Chief Thomas Russell has covered the furniture industry for 25 years at various daily and weekly consumer and trade publications. He can be reached at and at 336-508-4616.

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