Pierce Home Furnishings to close after 70 years

BRODHEAD, Wis. — Another longtime furniture retailer is closing following the retirement of its owner, John Pierce.

Pierce Home Furnishings is closing its doors after 70 years in business. A going-out-of-business sale is being managed by furniture promotional sales specialist Planned Furniture Promotions.

The store was founded by Pierce’s father J. Burton “Jack” Pierce, who started the business with his uncle Dwight Pierce in 1952. Jack Pierce became the sole owner a few years later and John, his oldest son, joined him in the business in 1979.

“Our family business has been fortunate to have had the support of the families and communities here for 70 years,” John Pierce said. “I thank them all and credit the business success to our longtime employees and a commitment to keeping the American dream alive with American-made products.”

In an interview with the local paper for the store’s 60th anniversary in 2012, John Pierce said he always knew that he would join his father in the family business.

“He let me learn the business and make mistakes as I went along,” Pierce said at the time. “That was where I learned about managing people and managing the business — how to make the store look nice, how to deal with people, all of it.”

The liquidation event offers discounts of up 65% on furniture throughout the store and includes top brands, including Smith Brothers, Ekornes Stressless, England, Howard Miller, La-Z-Boy, Comfort Sleep, Ashley, Decor-Rest, Kincaid, Southern Motion, Cheers, Mayo and others.

For more information, visit www.piercehomefurnishings.com.

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