Job Title: Digital Marketing Manager – Search & Shopping
Location: New York, New York
Description: Casper is seeking a talented Manager of Digital Marketing, Search and Shopping to join the Acquisition Marketing team. In this role, they will be focused on expanding Casper’s North America customer base through the development and execution of Paid Search and Paid Shopping strategy.
The ideal candidate is well experienced in paid digital media with a focus on driving performance, a detail-oriented contributor with a passion for data-driven decision-making, and an expert in optimization through insights and data analysis. Excellent project management skills and a strong point of view on campaign structure best practices are crucial for this role.
This person will also have an understanding of how digital channels fit into the overall media mix and corporate strategy. This position presents a great opportunity to further scale important multi-million dollar marketing channels into a best-in-class program at a rapidly growing company.
- 5-7 years of direct experience managing multi-million dollar performance-based Paid Search & Shopping programs
- In-depth experience with Google & Bing ad products, with a deep understanding of best practices as it relates to campaign structure & performance optimization
- Familiarity with different attribution methodologies and different measurement approaches (e.g. LTV, ROAS) as well as online-to-offline measurement, and a POV on the optimal ways to measure paid media
- Outstanding analytical, organizational, collaboration, and communication skills with an attention to detail and ability to multitask