HNN takes readers inside Broad River’s new Ashley store in Southern Pines

SOUTHERN PINES, N.C. – This week, Home News Now’s Tom Russell visited Broad River’s Ashley store in Southern Pines, North Carolina that opened in late May. The 32,000-square-foot store and a smaller 18,400-square-foot store opened in Greenwood, South Carolina in June, feature a new 7.0 store footprint with an open floor plan.

This open floor plan provides consumers open site lines of nearly the entire store, while also separating the product mix into lifestyle categories of case goods, upholstery, occasional furniture, home office and home entertainment and accessories. These lifestyle categories cover multiple style segments including Vintage Casual, New Traditions, Family Spaces, Urbanology and Modern Refinery.

The store also features large video screens on the walls that tell the story of Ashley’s contributions to major causes and involvement in some of the communities where it has a presence. There is also space devoted to outdoor furniture, youth furniture and bedding, with a Sleep Gallery with major brands such as Tempur-Pedic, Purple, Stearns & Foster, Bedgear and Ashley Sleep to name several.

Below is a look at the store and some of the products featured on the floor across various categories.

A view of the front of the new Ashley store in Southern Pines, North Carolina.
Situated in the Mane + Mason area of the store is the Baylow extension dining table and chair set.
This rustic-style panel storage bed is part of the Royard collection. It is shown with a companion dresser, nightstand, and chest.
Shown in the Family Spaces lifestyle area is the Backtrack motion upholstery group. It features zero gravity and air massage functionality as well as heated seats.
Bedroom sets also perform double duty showcasing mattresses as seen in the Havalance bedroom vignette which features a panel bed sporting a Sealy mattress.
This accessory wall also features a video storyboard unit that highlights Ashley’s involvement in many important causes including the City of Hope.
The New Traditions lifestyle vignette showcases products featuring an updated traditional design aesthetic.
The Sleep Gallery offers a range of products from starting to upper end price points as seen with the Stearns & Foster line shown here.
The Nex-Gen Durapella collection offers a power reclining sofa with an Easy View headrest.
This clean-lined bedroom is seen in the Modern Refinery lifestyle area. It features a low profile platform panel bed.
The store also has a youth furniture department featuring stylish bedrooms for sophisticated young shoppers.
The Urbanology department showcases the Maimz leather upholstery collection, including a sofa, loveseat, chair and ottoman combination.
Casual dining is another important category. Shown here is the casual traditional French-inspired Realyn collection, which includes an oval extension dining table and a rectangular extension dining table and companion chairs with fabric seats.

Thomas Russell

Home News Now Editor-in-Chief Thomas Russell has covered the furniture industry for 25 years at various daily and weekly consumer and trade publications. He can be reached at and at 336-508-4616.

View all posts by Thomas Russell →

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