TOLLESON, Ariz. — Industry veteran Marty Melcher has joined Legends Furniture as vice president, sales for bedding, a new position.
He comes to the company from King Koil, where he also served as vice president, sales for about two and a half years.
Before King Koil, he worked for 22 years at Serta Simmons Bedding, where he was vice president of the Advantage Marketing Program. He also previously held several other key sales roles at the company including vice president, sales, Buying Groups and group vice president, sales based out of the Chicago area.
At Serta Simmons, he also was vice president, sales for the New England territory and district sales manager for Southeast Texas.
He reports to Sam Curtis, executive vice president, business development. Curtis previously handled sales for the bedding side of the business. Hiring Melcher allows him to focus more on his current role.
Tim Donk also remains vice president, overseeing sales on the furniture side of the business.
“We are obviously super excited to have him on board,” Donk said in reference to Melcher’s many years of experience on the bedding side of the industry. As part of his role overseeing sales, Melcher will also help manage the company’s independent sales representatives who sell the bedding line around the U.S.