Marketing Manager, Casual, IMC

Job Title: Marketing Manager, Casual

Company: International Market Centers

Location: Atlanta, Georgia and remote hybrid

Description: The Marketing Manager helps strategically create and implement high-impact integrated marketing communications plans designed to support the Casual/Outdoor industry in Atlanta including the annual industry markets, previews, and year-round business on the AmericasMart campus. The primary focus of this role is supporting the market’s move from its previous home in Chicago to its new home on our campus in Atlanta. A multi-faceted marketing and communications plan will be developed to support the launch and then sustain and grow the category in Atlanta. The Marketing Manager will report to and work closely with the Director of Marketing, Gift & Home.

The Marketing Manager is responsible for developing the marketing and communications plans, incorporating feedback from internal and partner constituents, executing on the plans, as well as monitoring performance, and keeping internal & partner stakeholders informed on progress. The Marketing Manager, Casual will share a Marketing Coordinator with the Marketing Manager, Gift & Home.

Highly Preferred Qualifications:

  • Bachelor of Administration or Bachelor of Science Degree in Marketing or related field
  • 4-5+ years of progressive integrated marketing experience
  • Proficiency in using MS Office products, especially Word, Excel, PowerPoint, Outlook and project management systems
  • Experience managing agencies, vendors and media relationships is required

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