Steinhafels launches on Blueport Commerce platform

BOSTON – Blueport Commerce, aleading e-commerce platform for big-ticket retail, has launched of Steinhafels’ new omnichannel website,

The Top 100, Waukesha, Wis.-based Steinhafels operates 15 brick-and-mortar furniture and mattress locations in Wisconsin and Illinois.  The design and launch of the new supports its’ growth and omnichannel strategies, according to a release. 

“We believe our new e-commerce platform will provide our customers with a state-of-the-art customer experience and create a seamless omnichannel experience with our brick-and-mortar stores,” said Andrew Steinhafel, president of Steinhafels. “Since our new site launched, we have seen improved metrics as well as growth in our e-commerce revenue. We look forward to continuing our partnership with Blueport in the years to come.”

Carl Prindle, Blueport’s founder & CEO, added the company was “honored by Steinhafels’ selection of Blueport,” and, “Our new cloud platform represents decades of furniture e-commerce experience working with some of the largest retailers in furniture, now available in a turnkey, customizable e-commerce platform. 

“We look forward to Steinhafels’ partnership as we jointly pursue our mutual goal of offering best-in-class experiences to big-ticket shoppers and driving sales online and in stores.”   

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