PRINCETON, N.J. – Bedding manufacturer Therapedic International has launched a collection of videos that focus on its latest introductions at the Las Vegas Market.
The goal is to reach buyers that didn’t make it to market with detailed information about four of its new and expanded lines.
“We recognize that market attendance has changed, and we continue to be committed to helping retail buyers find new and better products,” said Therpaedic International President and CEO Gerry Borreggine.“Our new showroom and product tour extends the Vegas Market experience for buyers who were not able to visit us in addition to providing those who were there the opportunity to review our new and updated collections in the comfort and safety of their home office.”
Borreggine said the videos are user friendly in that they are short clips that offer viewers enough details without too much information like certain specs they might not be interested in such as the number of stitches in a certain mattress.
“it takes you through the showroom and I give a topical presentation on every line,” he told Home News Now, noting that the focus also is on updates and feature that make each mattress unique in the marketplace.
The videos also offer those who did go to market a chance to review certain details or items they may have missed the first time around.
The four line extensions covered by the videos include the copper infused Immunity line, which offers several models retailing from $1,299 to $2,499; the Tommy Bahama line, which offers several new models in a 16-mattress lineup, which retail from $999 to $2,199; the top-selling contemporary Bravura line, featuring key price points of $799 to $2,299 and the new TheraLuxe HD Ice models featuring cool sleep benefits retailing from $1,299 to $2,999.
The company is distributing the videos through its network of factories, through dealer-direct marketing emails and social media. Retailers can also receive them by contacting the company directly at firstname.lastname@example.org or through their local factory sales representative.
To view the video presentation, click here.