Englander expands Supreme collection at Las Vegas Market

Company also unveils enhancements to Englander Asset Manager retail portal

LAS VEGAS – At the upcoming Jan. 23-27 market here, Englander is expanding its Supreme collection with three new latex hybrids that aim to build on the success of the line the company previewed this past summer.

The company also is expanding various marketing assets to help strengthen the opportunities that retailers have to promote the line on their floors.

The three new models will round out Englander’s full 19-model line, which is the company’s largest national product launch to date. Each model has a cooling cover, natural copper-infused latex, a fabric wrapped coil support system and an edge-to-edge coil perimeter system that compliments its styling and detail.

Retailing from $1,899 to $2,999, the step-up models feature from one to three inches of 100% natural Talalay copper latex that provides elevated pressure relief and contouring comfort infused with the “healing and anti-inflammatory properties of copper”; cool touch to phase change covers for heat absorption and longer-lasting cooler sleep, plus a higher coil count for improved support and durability.

The company also is adding enhancements to its Englander Asset Manager, a retail portal that features ready-to-use and customizable marketing materials that range from lifestyle images and social media to product sheets and signage. Other new offerings including an informational video for every Englander product; QR codes on product cards for retailers and consumers and “real world” information on product cards that provide “meaning and context” to the product features and benefits.

“If you haven’t seen Englander’s robust bank of marketing assets, you’re in for a surprise,” said Mark Kinsley, president and CEO. “We know there’s more to success at retail than offering great products like those in the Supreme collection. That’s why we’ve developed an easy-to-access website that’s packed with videos, 3D imagery, QR codes, product information and more to help retailers increase sales by keeping it simple and easy to understand.”

At market, Englander is showing in space C-1596.

Thomas Russell

Home News Now Editor-in-Chief Thomas Russell has covered the furniture industry for 25 years at various daily and weekly consumer and trade publications. He can be reached at tom@homenewsnow.com and at 336-508-4616.

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