HICKORY, N.C. — After a 17-year absence, luxury upholstery resource Bradington-Young is re-entering the office chair business with the debut of “Home Office BY Design,” a line of fully customizable, domestically manufactured office chairs at this month’s High Point Market.
The collection, it said, is being offered in response to the increased demand for home office furniture driven by pandemic-related work-from-home trends. Consumers can personalize their office chairs in more than 400 options, including any combination of fabrics, leathers, novelty leathers and chair base colors.
“Working from home is no longer just a response to the pandemic, it has become a way of doing business for many companies,” said Cheryl Sigmon, vice president of merchandising for Bradington-Young, a division of Hooker Furnishings. “Consumers understand this permanency and are upgrading their home office environments to align its design with the same quality standards as the rest of their living space.”
Sigmon added that the new program offers functionality “combined with the luxurious comfort and customization opportunities that (allows consumers) to create a personalized chair that correlates with their home décor.”
When Bradington-Young exited the office-chair market in 2004, the category was primarily driven by imports and there was little demand for customization, a Bradington-Young specialty, it said. But all of that has dramatically changed.
The new office chair styles include Eden, Emilio, Elanora, Eastwood, Evelyn and Edward. Each is available in upholstery options including performance fabrics, premium leathers and novelty leathers including hair-on-hide and embossed. All feature standard office-chair functions, including raising and lowering, tilting back and swiveling, and the bases are constructed with durable black resin and high-quality casters and available in pewter, gunmetal and champagne powder-coated finish options.
Bradington-Young will showcase the line in two vignettes in its High Point showroom at C-1058 in the International Home Furnishings Center during the June 5-9 market.