Consumer Insights Now Week 4 – What to know about where and when Gen Z consumers shop for furniture 

 

In our fourth installment of Consumer Insights Now, sponsored by Bread Financial, we learn that Amazon is the preferred online resource for those in the 18-29 age group. Nearly 38% of those surveyed purchased a sofa on the platform compared with 33% shopping for occasional and office furniture; 32% shopping for primary bedroom furniture and 26% for a mattress. Citing convenience, selection and affordability, they also said Amazon is a retailer they trust. We also learn what triggers their desire to trade up and where they shop when looking for higher quality and more expensive furniture. For this and more, scroll through the slides below.