by Full-line resource also will sponsor ‘Designed with Coaster’ contest
SANTE FE SPRINGS, Calif. — At the upcoming Las Vegas Market, Coaster Fine Furniture is a sponsor of RESACON, the conference for professional stagers, and is launching an innovative design contest for the industry segment.
The RESACON conference, which takes place July 23-25, will culminate with guided showroom tours at the Las Vegas Market for conference attendees.
As part of Coaster’s programming for the Las Vegas Market, the company also will present “Designed With Coaster,” a special design contest showcasing the work of designers and stagers using Coaster products. The contest kicks off on Friday, June 26, with final judging taking place at the market on Sunday, July 26.
To enter spaces for consideration, design work must be original with work completed within the past 12 months, and the products featured must be from Coaster Fine Furniture. Prizes will be awarded for first, second and third place, featuring a top prize of $1,000. Winning projects also will be featured on Coaster’s social media channels. Please visit https://www.coasterfurniture.com/infobar/DesignContestlanding for contest details.
“With the slump of the housing marking, designers and stagers have become much more active,” said Mindy Leitwein, general manager of national accounts and business development.
“The work that professional stagers are doing across the country is integral in closing real estate transactions by transforming properties into highly desirable, move-in-ready spaces. They are creating emotional connections with buyers that often lead to faster sales and higher offers. And increasingly, we’re seeing that purchasers are buying properties exactly as they have been staged.”
“This is the summer of the stager,” said Shell Broadnax, chief executive officer of the Real Estate Stager Association. “The Las Vegas Market is a unique opportunity to connect directly with vendors and learn how they can support the growing staging industry.”
Along with tours of the Coaster showroom (A-801), the company is also creating a new Designer Lounge across from the main showroom, where designers can gather, network and recharge throughout their Las Vegas Market experience.
“Our goal is to help designers and stagers visiting the Las Vegas Market as a part of their RESACON experience to work their day at market as effectively and efficiently as possible,” said Marlene Vidal-Donlucas, director of marketing at Coaster. “We’re looking forward to introducing RESACON attendees to all the resources Coaster Fine Furniture can offer, from multiple branches across the country, special programs that incentivize them to do business, and of course, our catalog of fashion-forward products at affordable prices.”
