by DETROIT, Mich. — Home News Now Gardner White has announced the launch of Gardner White Mattress, a new standalone mattress store concept offering the best in premium mattress brands and innovative sleep solutions. Now open at 9990 East Grand River Avenue in Brighton, the showroom features a selection of well-known brands including Aireloom, Beautyrest, King Koil Mattress Co., Kingsdown, Sealy, Serta, Stearns & Foster, Tempur-Pedic, and other premium sleep essentials. A community grand opening celebration will be announced soon.
“The launch of Gardner White Mattress marks an exciting new chapter for our company,” said Rachel Stewart, CEO of Gardner White. “As Michigan’s #1 furniture and mattress retailer, we’re always looking for new ways to better serve our customers. Gardner White Mattress allows us to deliver an elevated sleep shopping experience while deepening our commitment to serving communities across the state.”
The Brighton store is the first Gardner White Mattress brick-and-mortar location, with additional stores to follow.
The Gardner White Mattress launch comes on the heels of Gardner White’s continued expansion across Michigan. Gardner White recently opened stores in Owosso, Cadillac, Gaylord, Midland and Mount Pleasant. In June, Gardner White opened its doors to GW HOME, its bold new retail concept located in the heart of Downtown Detroit.
This strategic growth strengthens Gardner White’s commitment to serving Michigan communities with a wide selection of affordable and stylish furniture, mattresses and home décor. As Michigan’s leading mattress store, Gardner White sets itself apart in the highly commoditized mattress market by offering twice the selection of other retailers and maintaining a locally warehoused inventory that enables same-day delivery and award-winning customer service.
