by HIGH POINT — Kuka Home bedding division Kuka Sleep has named Jefre Ramos vice president of marketing.
Ramos has more than 15 years of marketing and business development experience in different industries and was most recently business development manager at Spectator Solutions. Before this, he was marketing director at Sinomax USA and previously was director of digital marketing at Health Insurance Innovations.
He also was IT and graphic director at the Association of Millwork Distributors and also has been a brand marketing consulting at his own firm, JR Custom Designs, for 16 and a half years.
“Ramos is recognized for his ability to craft compelling brand narratives and foster meaningful connections with both consumers and partners,” the company said. “His addition reflects Kuka Sleep’s commitment to strengthening its market leadership and delivering innovative solutions in the sleep category. … His strategic vision, creative leadership and deep expertise in the sleep industry position him as a key driver of Kuka Sleep’s next phase of growth.”
Ramos reports to Tony Cantrell, president of the company’s National Retail and Sleep Divisions. He will be responsible for “advancing strategic sleep initiatives across Kuka Sleep’s North American customer base.”
“Jefre is deeply connected within the sleep industry and brings a great deal of knowledge and expertise to our team,” Cantrell said. “He is a smart, accomplished and creative marketing executive who will play an important role in shaping the new path forward for our Kuka Sleep division.”
