Consumer Insights Now Week 5 – Which brands are top of mind for Gen Z consumers?

In our final installment of Consumer Insights Now, sponsored by Bread Financial, we learn that Ashley is the most recognized brand for consumers ages 18-29, followed by Ikea, Wayfair, La-Z-Boy and Amazon. Other brands including Bob’s, Pottery Barn, Rooms to Go, Lowe’s also rank in the top 10. We also learn that sustainability ranks lower in buying decisions for this age group than factors such as financing options, design, ease of assembly/maintenance and low prices. For this and more, scroll through the slides below.

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Consumer Insights Now Week 4 – What to know about where and when Gen Z consumers shop for furniture 

In our fourth installment of Consumer Insights Now, sponsored by Bread Financial, we learn that Amazon is the preferred online resource for those in the 18-29 age group. Nearly 38% of those surveyed purchased a sofa on the platform compared with 32% shopping for primary bedroom furniture and 26% for a mattress. Citing convenience, selection and affordability, they also said Amazon is a retailer they trust. We also learn what triggers their desire to trade up and where they shop when looking for higher quality and more expensive furniture. For this and more, scroll through the slides below.

Consumer Insights Now Week 4 – What to know about where and when Gen Z consumers shop for furniture  Read More
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